LFDR

The impact of the pandemic crisis on the luxury travel industry was massive: Travel firms had to furlough their staff, suspend operations, or on some sad occasions, shutter their doors. Fortunately, we were ahead of the curve in showing resolve and resilience during the first phase of the pandemic and we ensured a full return to business by September 2020 managing to end the year profitably.

In a contrarian move, we made the strategic decision to raise sufficient funds to “scale up” globally, expand our governance construct and reinvigorate our marketing efforts. Our clients remain our ultimate shareholders and they seek to return to a sense of normalcy when travelling. To that end, we immediately rolled out Covid-19 “safer” experiences, thinking beyond jets and yachts.

As we reimagine the next normal, we are transforming The House of DreamMaker into a global corporate structure fully adapted to the new environment.

Enhancing digital engagement, fostering financial stability, and digitizing the end-to-end supply chain, are all managerial decisions being implemented. Remote-working platforms are helping to ensure larger geographic coverage and presence. Experiential luxury travel remains a fast-growing component of the annual spend for millennials, Gen X and baby boomers. Anticipating shifts in clients’ sentiments and behaviour is embedded in our model which strongly relies on personalized attention.

Walid Hayeck
Chief Executive Officer